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I suspect its all about demand and a delivery of programming that the viewers will watch. Really, its the simple business of doing what creates increased business. Americans apparently have lost interest in things like the interworkings of a space shuttle or the dynamics of the human brain and replaced intellectual discovery with white trash garbage. I guess Americans are increasingly becoming more white trash.
It went on NASDAQ...that explains it all doesn't it. All about the lowest common denominator. Dumbing down of programming and buying the cheapest crap now and making the biggest return for the INVESTORS.
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